About Us

Advanced Electronic Resources Pty Ltd (AER) is a leading supplier and distributor of branded and non-branded consumer electronics, appliances and white goods. We have offices in Australia, China, and the USA. We employ over 150 staff to manage a suite of in-house services to ensure we deliver to our clients a reliable and trusted service. In the last 10 years AER has become a leading service provider in our market space, and our company structure is focused on providing an in-house service for sourcing, producing and delivering goods - on budget and on time.


AER continue to establish themselves as leaders in this industry, offering unparalleled service in the following categories:

Sourcing and Negotiation
Manufacturing, Inspection & Distribution of all products
Product Testing by our in-house engineering department
Management of Approval requirements for products entering Australia and New Zealand
Warranty & Customer support through our dedicated in-house customer call centre
Competitive pricing and positioning
Direct business & technical support
After Sale Service & Warranty
Product and Artwork Design by our in-house graphic design department
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Services

Our areas of expertise includes the following:

Product Development and Manufacturing
AER provide our customers with an end-to-end product development capability. We work closely with our customers to meet their individual needs. Whether customers come to us with a specific direction or need our help in conceptualizing products, our creative teams are there every step of the way. Between brainstorming, designing and prototyping, we make sure their vision becomes reality. We also innovate in designing the best supply chain solutions to optimize pricing, quality, quantity and delivery of products, enhancing speed to market.
Sales and Merchandising
AER provides sales and merchandising experience to rapidly launch products into a broad range of retail environments and categories. We’ve maintained relationships across the retail industry by offering unparalleled service. This service extends beyond our account management team to our after sales support centre, working extensively to meet the needs of our customers.
Sourcing
With a network of suppliers across the Globe, AER has access to a full range of global products from the most recognised global manufacturers at significant savings. We evaluate factories based on their capability to supply the right product and based on their commitment to quality, safety and compliance. We work with over 300 suppliers in multiple ways to meet our customer’s needs.
Engineering
Our Engineering department has the ability to provide in-depth testing and approval of products sourced and delivered to Australia. Product evaluation to ensure compliance with all applicable standards is provided on all products. Services include product testing, obtaining approvals and verification certificates from Australian and International departments.
QA and Compliance
Our QA and Compliance department has over 30 years of experience in consumer products ensuring exceptional quality control, and they supervise over 3000 hours of in-line & end production inspections each year.
China Office
Our office in Shenzhen, China has over 50 full-time employees, and our management team ensure that we have the very best people on the ground delivering and maintaining standards in what can be a very complex manufacturing environment. These areas include:
  • Sourcing and Merchandising
  • Contract and Purchase Negotiations
  • Supplier Assessment and Vendor Qualifications
  • Merchandising and Order Tracking
  • Product Testing and Evaluation
  • Regulatory and Technical Compliance
  • Production Control and Inspection (AQL standards)
  • Shipping and Logistics
Artwork and Design
Our team of in-house designers specialise in brand development, artwork design and innovative packaging options. Their task is to develop cutting edge packaging design, POS, instruction manuals, product catalogues, marketing materials, and help the clients with any requests. Our design team have developed many innovative solutions to support new product launches or brand re-designs, exceeding expectations for many of our customer’s both locally and internationally.
Warehousing and Logistics
AER offer a wide range of logistics solutions, from warehousing, transport, repacking, customs brokerage, freight forwarding, consolidation, and other value-added services to make delivery easy. With a dedicated team of shipping experts both locally and overseas, we ensure maximum efficiency in the shipping and distribution of products. AER will work with our customers to tailor a solution that best meets their business needs. By sea or by air, the most efficient shipping solution is provided to our customers, from combined shipments to express shipping solution, to guarantee on time delivery.
After Sale Support
With a fully trained call centre team, engineering department and our large service agent network, we ensure the fastest and best solution is provided to support our clients’ products and technical questions. Our committed quality support team handle the management of warranties, spare parts, store support and call centre escalations for all of our customers. Our customer service representatives can answer in excess of 5000 calls per week, backed up with a state of the art data management system to provide the most efficient after sales service.

Products

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Computers and Laptops

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Tablets and Phones

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TV and Audio

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Whitegoods

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Home Appliances

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Accessories

Global Offices


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Australia / New Zealand

AER HQ in Melbourne
AU/NZ Contact Centre
Warehouse/Spare Parts Distribution
Sales and Marketing Teams
Global Logistics Co-ordination

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China

Shipping & Logistics
Inspections
QA
Engineering Team
Product Sourcing

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Hong Kong

AV Compliance Department
QA
Product Sourcing

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United States

Sales & Support Office

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Head Office


178 Boundary Road
Braeside, VIC 3195

Australia

Phone: +61 3 9548 7174
Email: contact@aeresources.com.au